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Would you like to make five figures a month in your own business from home? Gaj Subudhi of superstarsmarketing.com built up his information marketing business to five figures starting from scratch. He did something that anyone could do. He bought courses, started applying them, then took his personal experience and started helping others.
by NeerajVarma
Would you like to make five figures a month in your own business from home? Gaj Subudhi of superstarsmarketing.com built up his information marketing business to five figures starting from scratch. He did something that anyone could do. He bought courses, started applying them, then took his personal experience and started helping others.
Gaj was interviewed by Rob Toth as part of Dan Kennedy's Info Riches course. The full series of interviews involving the top information marketers is called "Future Of Information Marketing".
Until the point Gaj started his online business he was a software architect for a large company. He had no background in business or marketing.
Gaj was like the rest of us. He started buying course after course so he wouldn't make any important mistakes. He wanted to "know it all" before he started his business. Gaj says "if you put more information into your brain it creates more opportunity". He was certainly creating more "opportunity" but unfortunately he wasn't making any money from it. The money started coming in when he started applying what he learned.
He found that there were a lot of gaps in between the courses he was buying and the actual doing of the work. This led him to start explaining those details to others and soon he was a man-in-demand. Gaj says to "use and apply information to create value in the world." When he started using the information he was buying he found that his experience had value for others.
There are so many sources of information that people have access to. They buy course after course but they don't apply what they learn. Invariably, they get stuck at a certain point and they stop trying. According to Gaj the big money is in "helping people consume in the right way". This is the most important thing...even more important than acquiring more knowledge.
There is a lot of information that a person can get very easily. Many courses and traininig programs that used to be sold for a lot of money can now be downloaded for free off the Internet. Acquiring more information just leads to "analysis paralysis". More information doesn't allow you to "have your own value or your own voice", says Gaj.
Gaj says that people should "do something with whatever they know" and "try to expose the value of what you know to help people". "Create your own value out of the existing information" that you already have.
Gaj sees that people just don't have the self-confidence to value what they know. He says that there will always be more and more to learn. The growth in the amount of information is exponential...it's unlimited. Someone has put a video on YouTube that is worth watching for every information marketer: http://www.youtube.com/watch?v=jpEnFwiqdx8 .
If you've watched the video you can see that the best thing you can do to help people is to somehow reduce the amount of information they have to consume to get the job done. You can do this by sharing your experience. Show them what works. At some point you just have to know that people will find your experience-based knowledge useful. "Taking action is critical", says Gaj. Despite the fact that there is a lot of information out there, very little is based on experience. That's what people need.
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